7 Countries With Most Instagram Users

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As per World Population Review, Instagram has over two billion users as of 2024 with the majority of users coming from India and USA.

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India
India tops the list with 392.5 million users, which is a massive jump from 229.6 million users in 2023.

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USA
Trailing behind India is USA with 172.6 million users. Despite competing with TikTok, Instagram has managed to hold its own here.

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Brazil
The South American nation boasts of 141.4 million users who use the photo/short video app.

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Indonesia
Indonesia has 90.2 million Instagram users with experts estimating the number to go beyond 100 million in 2025.

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Turkey
Fifth on the list is Turkey with 58.3 million users. The dominant age group was 25-34, with a 30 per cent share.

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Japan
Japan has 55.5 million Instagram users making it one of the biggest app markets in the region.

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Mexico
Last but not the least, Mexico trails behind Japan with 48.9 million Instagram users.

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7 Countries With Most Instagram Users

21 Dec 2024

As per World Population Review, Instagram has over two billion users as of 2024 with the majority of users coming from India and USA.

IndiaIndia tops the list with 392.5 million users, which is a massive jump from 229.6 million users in 2023.

USATrailing behind India is USA with 172.6 million users. Despite competing with TikTok, Instagram has managed to hold its own here.

BrazilThe South American nation boasts of 141.4 million users who use the photo/short video app.

IndonesiaIndonesia has 90.2 million Instagram users with experts estimating the number to go beyond 100 million in 2025.

TurkeyFifth on the list is Turkey with 58.3 million users. The dominant age group was 25-34, with a 30 per cent share.

JapanJapan has 55.5 million Instagram users making it one of the biggest app markets in the region.

MexicoLast but not the least, Mexico trails behind Japan with 48.9 million Instagram users.