Gmail Turned 20: New Security Rules Enforced

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1 April 2024

Google's email service, Gmail, turns 20 years old on April 1. Launched on April 1, 2004, the service boasts of 1.2 billion users

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From April 1, 2024, Google is implementing new security measures that will benefit Gmail users globally 

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The biggest problem that Gmail users face on a daily basis is the number of unwanted messages that come their way

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The new security rules for bulk senders of emails to personal Gmail accounts will come in to force from April 1

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According to Google, any sender dispatching "close to 5,000 emails" to Gmail addresses within a single day is considered a bulk sender

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To avoid emails bouncing and ensure delivery, email marketers need to master this definition, as it outlines the new authentication standards

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While these new requirements might seem like a change, they actually align with what legitimate marketers should already be doing to ensure email security and deliverability

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This includes leveraging technologies like DMARC, DKIM, and SPF to validate that incoming emails truly originate from the claimed source

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Gmail's 20th birthday gets even sweeter with these new security features, but it's important to note that they currently only apply to personal Gmail accounts, not Google Workspace ones

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