How Is 'Pink Tax' Unfair For Women?
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13 March 2024
Biocon chief Kiran Mazumdar-Shaw today shared a video highlighting 'pink tax' and called it a ''shameful gender bias''
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The video showed why women's products of same category are far more expensive than male products of the same size and quantity
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Notably, the pink tax isn't an actual a government tax, it refers to discriminatory pricing that inflates the cost of goods marketed to women
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This means that women are paying more for items like clothing, perfumes, and personal care products than men are
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In 2015, a government research in the US examined 800 gender-specific items from almost 100 brands
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As per the study, similar personal care items marketed to women were 13% more expensive on average than comparable items marketed to men
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According to World Economic Forum, the discriminatory pricing has put an economic burden on women, since they continue to earn less than men
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The gender-based price discrimination impacts millions of women's personal finances and lives each year
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Several nations have done away with taxes on sanitary pads and feminine items, including Australia, Canada, India
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The United Nations has called on countries to take steps to eliminate the pink tax to ensure women achieve full and equal participation in the economy
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