Is LinkedIn's 'Open To Work' Banner Useful?
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17 April 2024
LinkedIn has over 1 billion members worldwide, making it the largest professional networking platform in the world
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The platform also recommends a number of steps to make sure your profile stands out from the pack
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But LinkedIn's 'open to work' symbol is the biggest red flag, according to former Google recruiter Nolan Church
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Mr Church said the poster signals a candidate's desperation to hiring managers
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"Recruiting is like dating. You have to make the other side feel like you're exclusive," he said at a podcast
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Mr Church said recruiters believe the best people are not looking for jobs, and that you have to pull them out
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But that doesn't mean you shouldn't apply for jobs. He said don't signal it so openly on LinkedIn
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"You have to create desire. For better or worse, it's just how humans are wired," said Mr Church
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Other experts are, however, divided on this view. Even LinkedIn says 33 million users are currently using the feature
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Angelina Darrisaw, CEO of C-Suite, said the banner helps small companies that can't access LinkedIn's recruiter tools
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