Black Friday is observed annually on the Friday following Thanksgiving Day, which falls on the fourth Thursday of November in the United States
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This day marks the unofficial start of the Christmas shopping season, featuring significant discounts and promotions offered by retailers
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Known as one of the busiest shopping days of the year, Black Friday 2024 will take place on November 29
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The term "Black Friday" originally referred to the point when retailers transitioned from operating at a loss ("in the red") to turning a profit ("in the black")
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Black Friday sales serve as the starting point for holiday shopping season, a period during which retailers expect to generate a significant portion of their annual revenue
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By offering substantial discounts, retailers encourage customers to shop early, boosting sales volume and driving demand
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Retailers often use Black Friday to clear out older or surplus stock, making room for new merchandise ahead of the holidays
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Black Friday sales garner extensive publicity, raising brand awareness and drawing in more customers
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The competitive nature of Black Friday drives stores to outdo one another with attractive deals, fostering consumer interest