This Beverage Is India & Pakistan's Favourite Iftar Drink

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10 Apr 2024

Rooh Afza, a beloved drink in India and Pakistan, has a rich history dating back over a century, cherished for its rose fragrance and crimson hue


Image: Hamdard

Its Urdu name translates to "soul rejuvenator," reflecting its cultural significance and transcending borders post-partition


Image: Hamdard

During Ramadan, Rooh Afza is a staple for iftar, enjoyed alongside traditional delicacies, especially among South Asians


Image: Hamdard

Created by Hakim Hafiz Abdul Majeed in Old Delhi in 1907, Rooh Afza's popularity grew steadily, with production expanding to multiple countries post-Partition


Image: Hamdard

Its ingredients include a blend of fruits, herbs, flowers, and condiments, formulated to provide hydration and cooling effects


Image: Hamdard

The drink is manufactured by Hamdard Laboratories in India, Pakistan, and Bangladesh, maintaining its authenticity across the region


Image: Hamdard

However, in 2019, Rooh Afza faced a shortage due to limited herb supplies, highlighting its reliance on specific ingredients for production


Image: Hamdard

Despite challenges, Rooh Afza remains an integral part of Ramadan traditions, valued for its refreshing taste and energising properties after a day of fasting


Image: Hamdard

Its enduring popularity in India, Pakistan, and beyond underscores its cultural significance and widespread appeal among diverse communities


Image: Hamdard

Rooh Afza's journey from a local beverage to a Ramadan must-have reflects its enduring legacy and the shared cultural bonds of the Indian subcontinent


Image: Hamdard

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