This Beverage Is India & Pakistan's Favourite Iftar Drink
Image: NDTV
10 Apr 2024
Rooh Afza, a beloved drink in India and Pakistan, has a rich history dating back over a century, cherished for its rose fragrance and crimson hue
Image: Hamdard
Its Urdu name translates to "soul rejuvenator," reflecting its cultural significance and transcending borders post-partition
Image: Hamdard
During Ramadan, Rooh Afza is a staple for iftar, enjoyed alongside traditional delicacies, especially among South Asians
Image: Hamdard
Created by Hakim Hafiz Abdul Majeed in Old Delhi in 1907, Rooh Afza's popularity grew steadily, with production expanding to multiple countries post-Partition
Image: Hamdard
Its ingredients include a blend of fruits, herbs, flowers, and condiments, formulated to provide hydration and cooling effects
Image: Hamdard
The drink is manufactured by Hamdard Laboratories in India, Pakistan, and Bangladesh, maintaining its authenticity across the region
Image: Hamdard
However, in 2019, Rooh Afza faced a shortage due to limited herb supplies, highlighting its reliance on specific ingredients for production
Image: Hamdard
Despite challenges, Rooh Afza remains an integral part of Ramadan traditions, valued for its refreshing taste and energising properties after a day of fasting
Image: Hamdard
Its enduring popularity in India, Pakistan, and beyond underscores its cultural significance and widespread appeal among diverse communities
Image: Hamdard
Rooh Afza's journey from a local beverage to a Ramadan must-have reflects its enduring legacy and the shared cultural bonds of the Indian subcontinent