Story Behind Half-Eaten Apple Logo

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The half-eaten Apple logo is one of the most recognisable logos in the world, and it has an interesting story behind it

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The logo was designed by Rob Janoff in 1977 for Steve Jobs and Steve Wozniak, the co-founders of Apple

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According to Mr Janoff, Steve Jobs asked him to create a logo that would be "fun, spirited, and not too intimidating"

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Mr Janoff presented several options, but the one that stood out was the image of an apple with a bite taken out of it

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He explained that the bite was included to give it a sense of scale and to ensure people didn't confuse it with a cherry or tomato

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The bite also symbolically represented the acquisition of knowledge, reminiscent of the biblical story of Adam and Eve

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It suggests that Apple's products will empower users with knowledge and insight, much like the forbidden fruit did for Adam and Eve

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Further, the play on words between "bite" and "byte" is a clever nod to the computing world, where a byte is a unit of digital information

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The logo has undergone several minor modifications over the years. It transitioned from the rainbow-colored design to a monochromatic apple

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Despite these modifications, the bitten apple has remained a constant

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