What Is Bha: New Shoe Sizing System For Indians
April 24, 2024
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'Bha' is a new footwear sizing system, specifically designed for Indians
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Named 'Bha' for 'Bharat' aims to replace existing UK/European and US sizes
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The findings of a recent survey included 3D foot scanning of over 100,000 Indians across 79 locations
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The survey provided insights into the size, dimensions, and structure of the average Indian foot
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The survey revealed that Indian feet are generally wider than those in Europe or America
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The 'Bha' shoe sizing system is a simplified approach with 8 footwear sizes suited to fit different age groups
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The change is expected to simplify manufacturing by eliminating half-sizes
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The 'Bha' shoe sizing system aims to provide a better fit for about 85% of Indians
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It introduces 8 sizes - Infants (0-1 year), Toddlers (1-3 years), Small children (4-6 years), Children (7-11 years), Girls (12-13 years), Boys (12-14 years), Women (14 years and above) and Men (15 years and above)
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Production will primarily focus on sizes small children to men to cater to the needs of the majority of Indians
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