Gen Z's Favourite Social Media Platforms IN US

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14 September 2024

Social media is now vital for sharing opinions, marketing, job hunting, education, news, and content creation for profit

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Gen Z widely prefers video platforms like YouTube (93%) and TikTok (62%), engaging with both long and short-form content

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Instagram follows closely with 78% of Gen Z users

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Facebook engages 67% of Gen Z users

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Snapchat appeals to 65% of the Gen Z audience

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Pinterest attracts 45% of Gen Z with its creative platform

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Reddit engages 44% of Gen Z with its community-driven discussions

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X (formerly Twitter) is favoured by 42% of Gen Z

Image: Pixabay

LinkedIn and WhatsApp both capture 32 per cent of Gen Z

Image: Pixabay

BeReal, a photo-sharing application, sees 12% usage among Gen Z

Image: Pixabay

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