To address the rising issue of users impersonating well-known companies, Twitter Inc. discontinued the $8 subscription programme it introduced earlier this week. However, despite this action, phoney accounts continue to exist and remain a source of problems for brands.
Recently, a fake Twitter account impersonating the soft drink brand Pepsi tweeted that "Coke is better." The post perplexed internet users because this tweet was posted by a verified Twitter account. However, a closer examination of the handle reveals that PEPICO, not Pepsi, is the account's legitimate owner. The phoney account has been shut down.
Here are a few instances of how these fake identities misused the subscription service and threw the microblogging website into chaos.
However, because the issue is still present, the company has taken the most drastic measure to address it: account suspension. The @PEPICO account has been suspended, and moving forward, any other handles impersonating companies, political parties, or figures will be restricted.
