Linda Yaccarino, the newly-appointed chief executive officer (CEO) of Twitter, has conveyed that she is ready for competition after reports claimed that Meta-owned Instagram is working on a clone of the text-based app. Ms Yaccarino made her intentions clear in a tweet posting a TechCrunch article about Instagram's Twitter clone. The article includes a tweet by Lia Haberman, author of social media newsletter ICYMI, showing what is reportedly a screenshot of the new app. Ms Yaccarino is set to formally take over as Twitter CEO at the end of June.
"Game on!" she tweeted, a week after thanking Elon Musk for handpicking her for the job.
According to a Fortune article, Meta included the screenshot in an email sent to a select group of creators. The company as so far not reacted to these reports.
Ms Haberman said she spoke to the creator who received the email adding that Instagram's Twitter competitor could be released towards the end of June.
It will be a decentralised app "built on the back of Instagram but will be compatible with some other apps like Mastodon", she said in her newsletter.
The leaked details suggest the app will be codenamed P92 or Barcelona, as per Independent.
"We're exploring a standalone decentralised social network for sharing text updates. We believe there's an opportunity for a separate space where creators and public figures can share timely updates about their interests," Meta said in a statement to Money Control.
Social media consultant Matt Navarra claimed users will be able to keep their Instagram username, followers and verification on the new app.
Ms Yaccarino, who as advertising chief for Comcast Corp's NBCUniversal spent several years modernising its ad business, said she is committed to Twitter's future, and said user feedback is vital to build Twitter 2.0.
Since Mr Musk acquired Twitter, advertisers have fled the platform, worried that their ads could appear next to inappropriate content after the company lost nearly 80% of staff. Mr Musk earlier this year acknowledged that Twitter had suffered a massive decline in ad revenue.
Featured Video Of The Day
Homeless Black Man, Carrying Knives, Shot Dead By Cops Outside Republican Event
On Maintaining A Healthy Lifestyle, Deepika Padukone Said She Has Never Followed A Diet "That Is A Fad" Instagram Rolls Out Multi-Audio Track Support for Reels; Allows Users to Add Up to 20 Tracks "This Is The Final Straw": Elon Musk Moving X And SpaceX Out Of California Travel Influencer Aanvi Kamdar Dies After Falling Off A Waterfall Near Mumbai Amid Huge Row, Karnataka Pauses Bill For Reservation In Private Sector Firms UP Banker Dies By Suicide After 6 Months Of Bullying, Body-Shaming 3 Indians Among Crew Detained On Singapore Ship Carrying Drugs: Report Ensure Equal Rights For LGBTQ+ Community In Jail: Centre Writes To States Indian Envoy Assures Support To Bring Back Body Of Citizen Killed In Oman Track Latest News Live on NDTV.com and get news updates from India and around the world.