Here Are Highlights From Taylor Swift's Eras Tour
According to data from Pollstar, Swift has already made more than $300 million from the first 22 dates of her Eras tour. The singer is making more than $13 million from each data on her "Eras" tour with an average of 54,000 fans attending each concert. That's an approximate earning of Rs 106 crore per night.
There is a possibility that her tour will be the first to top the $1 billion mark when it concludes in London next year. It was in January of this year that Elton John's tour became the first to cross the $800 million mark.
2.4 million tickets were sold on the first day of the pre-sale, the highest ever by an artiste in a single day. The previous record was by Robbie Williams, who had sold 1.6 million tickets for his Close Encounters Tour in 2006.
Swift is also setting a highwater mark for prices - in a year marked by concert inflation. The average ticket to Swift show costs $254. Seven of the 25 best-selling acts of the first half of the year are also charging more than $200 a night, Bloomberg reported.
As per an analysis from Bloomberg, Taylor Swift is an exclusive group of acts charging more than $200 a ticket. She doubled the price of her tickets after her "Reputation" tour in 2018. That's a much fast increase than the industry average increase of $37 in that time, per Bloomberg, not to mention far outpacing consumer price inflation generally.
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