Hillary Clinton is expected to announce her campaign for the Democratic presidential nomination in 2016 as early as this weekend, facing no substantial competition but needing to get her organisation in place for the long battle to come.
A variety of sources in the Clinton orbit said they were anticipating an imminent announcement but would not confirm a report in the New York Daily News that the announcement was expected on Sunday.
Clinton is likely to make her intentions known through a social media announcement followed by campaign travel. This focus on digital communications is an attempt to connect with young voters, who Clinton needs to become American's first woman president.
Her campaign is expected to concentrate on making the 67-year-old former first lady relatable to ordinary Americans. Clinton spent four years jetting to foreign capitals as Obama's first-term secretary of state but has had limited day-to-day contact with everyday Americans.
But Clinton's biggest obstacle may be overcoming her own image.
A Quinnipiac University poll released this week had the surprising result that she was even or only slightly ahead of some Republican contenders like libertarian Senator Rand Paul of Kentucky. Most polls in recent months have shown her with a substantial lead over the Republican 2016 field.
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