Lionel Messi's superb FIFA World Cup performance left fans around the cheering for him long after the final match against France ended on Sunday. Apart from fans, however, some businesses also had a lot to celebrate about.
Several brands that Lionel Messi works with have gained at least 42 billion pounds in market value during the World Cup, according to a report by Barca Universal, the biggest independent FC Barcelona channel.
Some of the firms whose market capitalisation rose during the world cup are Budweiser (7.51 per cent), Louis Vuitton (6.56 per cent), Mastercard (3.87 per cent) and Activision (3.81 per cent), Pepsi (1.11 per cent).
This morning, Lionel Messi and his teammates set off for Argentina with the most coveted prize in football as millions of compatriots waited to welcome them home and catch a glimpse of the World Cup trophy.
In the capital Buenos Aires and throughout the country, millions took to the streets to celebrate Sunday's remarkable penalty shoot-out victory over France in the World Cup final in Qatar.
Lionel Messi finally crowned his record-breaking career with the one trophy that was missing as he produced a performance that will go down in World Cup history, scoring a first-half penalty and netting again in extra time.
Featured Video Of The Day
Trainee IAS Officer Puja Khedkar Recalled To Academy Amid Allegations
Watch: Lionel Messi's Raw Emotions As Argentina Lift Consecutive Copa America Titles Watch: Lionel Messi's Gesture For Angel Di Maria, Nicolas Otamendi Amid Copa America Celebrations Is Viral Watch: After Rohit Sharma's Recreation, Lionel Messi Repeats That 'Trophy Lift Walk' What Trump Rally Shooter Did On Last Day Of His Life Under-Fire Trainee IAS Officer Accuses Pune Collector Of Harassment Meet Indian-Origin Usha Chilukuri Vance, Wife Of Trump's Vice President Pick Four In Five Americans Fear Country Is Sliding Into Chaos: Polls Royal Enfield Guerrilla 450 Launched In India; Prices Start At Rs. 2.39 Lakh Admission Deadline Extended For EWS And Special Needs Children Track Latest News Live on NDTV.com and get news updates from India and around the world.