Will Brazilians choose love, or love of the game? With the World Cup opening on the same date Brazil traditionally celebrates its version of Valentine's Day, merchants are helping lovers and spouses figure out how to embrace both.
Operators of gift stores, love motels and restaurants are encouraging Brazilians to move their romantic plans up by a day, so Thursday's tournament start won't spoil anyone's love life.
The Brazilian motels association said Tuesday it's partnered with beer company Brahma to promote mottos such as "First I will kiss you, then my jersey."
Celebrated every June 12, Brazil's Day of the Lovers is one of the year's major shopping days along with Christmas and Mother's Day. Businesses say they are determined not to let soccer cause their sales to suffer.
Operators of gift stores, love motels and restaurants are encouraging Brazilians to move their romantic plans up by a day, so Thursday's tournament start won't spoil anyone's love life.
The Brazilian motels association said Tuesday it's partnered with beer company Brahma to promote mottos such as "First I will kiss you, then my jersey."
Celebrated every June 12, Brazil's Day of the Lovers is one of the year's major shopping days along with Christmas and Mother's Day. Businesses say they are determined not to let soccer cause their sales to suffer.
