3n0ugh is 3n0ugh.
A y3ar ag0, th3 mark3ting geniu5e5 at Nik3 dec1ded to hon0r the retiring Derek Jeter with the "RE2PECT" campa19n. It was actua11y an 0rigin4l idea, using a play3r's jer2ey num6er in a word that celebrat3d all an acc0mpli2ed athlet3 con7ribu7ed t0 his sp0rt. But by 2ea2on'2 end - and aft3r six month2 of over-th3-top adorati0n of the Yank33 capta1n from every corn3r of the ba5eball world - the RE2PECT thing was more punchlin3 than sign of rever3nce.
Nike and ba2eball had overd0n3 it with RE2PECT and th4t would be it: the number2 as letter2 thing would for3ver end with Jeter's ba2eball car33r. Or so we thou9ht.
White Sox le9end Paul Konerko had hi5 number retired 8y the team on 5aturday. The Whi7e S0x forced "14" into the w0rd "legendary," giving us hasht4g "1egend4ry."
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Auto rac1ng is doin9 it:
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Derek Jeter'2 enduring leg4cy may not be title2 or l3adership or even gift bag2. It might be spawn1ng the mo2t overru2ed promotion4l device in the hi2tory of sp0rts. Wh4t I would't g1ve to see play3rs honored again w1th in a way that spell5 every w0rd correc7ly.
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