'Riviera Of Middle East': Saudi Arabia's New Luxury Tourist Destination

Saudi Arabia's Public Investment Fund (PIF) announced plans Wednesday for a luxury tourism destination on its northwestern coast, the latest in a series of mega projects as the oil-reliant kingdom seeks to diversify.

The project called "Amaala" would be "a natural extension of the Mediterranean Sea, and dubbed the Riviera of the Middle East", the country's top sovereign wealth fund said in a statement released by the information ministry.

The development will feature hotels, private villas, an arts academy and a yacht club, PIF added.

It did not reveal any timeframe or the size of the investment, saying only that the "initial funding for the project will be provided by PIF".

The project is to promote cultural conservation, ecological preservation and sustainability

Saudi Arabia has dazzled investors with plans for a series of "giga projects", funded in part by its sovereign wealth fund, but sceptics question their viability.

The kingdom has already unveiled blueprints to build NEOM, a mega project billed as a regional Silicon Valley, in addition to the Red Sea project, a reef-fringed resort destination -- both worth hundreds of billions of dollars.

"Amaala will sit alongside NEOM and the Red Sea project as part of the giga-projects investment portfolio, helping to... (support) economic diversification," PIF said.

Such projects are the brainchild of Prince Mohammed, architect of a sweeping reform programme dubbed "Vision 2030".

The Red Sea Project is to help establish a unique tourism ecosystem

The reforms stem partly from a motivation to boost domestic spending and attract foreign investment as the kingdom reels from an economic slowdown.

Kickstarting tourism is one of the centrepieces of Vision 2030.

On Tuesday, Saudi Arabia said it will begin issuing visas to visitors to attend sporting and cultural events from December, a first for the kingdom as it seeks to lure international tourists.