Bakery chain BreadTalk Group apologised and pulled a bun commemorating the city-state's first prime minister, Lee Kuan Yew, from its stores after drawing flak from social media users who said the baked goods were insensitive.
"We would like to convey our deepest apologies with regard to the commemorative bun #rememberingLKY which was introduced at BreadTalk outlets today, 25 March 2015," the company said on its Facebook page.
"Our intent was to create a commemorative product in memory of the late Mr Lee Kuan Yew whom we deeply respect. Together with all Singaporeans, the passing of our Founding Prime Minister is deeply felt by all of us at BreadTalk," it said.
BreadTalk said it was sticking to original intent and would donate projected sales proceeds of S$30,000 to Community Chest.
"It is insensitive at any point in time. Mr Lee deserves more respect than being linked to a bun which was clearly created as an opportunistic moment. Shame on you BreadTalk," Facebook user Agnes Heng posted.
Indian-Origin Man Jailed For Helping Friend In Singapore Football Scam Smoke Seen On Singapore Airlines Plane During Landing In Japan, Runway Shut Singapore Envoy Spots Car With "Unusual Plate" Entering Delhi, Raises A Query Parents Gave Names Of Interns, Doctors To CBI In Kolkata Horror: Sources How Extreme Weather Is Leading To Rise In Child Marriages In Pakistan 3 Days After Big Order On Deposits With SBI And PNB, Karnataka Hits Pause US Warns Iran Faces "Cataclysmic" Consequences If It Strikes Israel 20 Coaches Of Sabarmati Express Train Derail In UP, No Casualties Two Sisters Returning From Court Run Over By Car In UP: Cops Track Latest News Live on NDTV.com and get news updates from India and around the world.