Twitter Blue Ticks Mysteriously Return - Even For The Dead

Confusion surrounding Twitter Inc. deepened over the weekend after a number of high-profile accounts saw their prized blue check-marks reinstated - even though some of their owners have been dead for years.

Celebrities and public figures took to the platform to deny having paid for the $8-a-month that yields the colored tick, despite labels stating the "account is verified because they are subscribed to Twitter Blue and verified their phone number." Unpaid, legacy blue ticks - which once conferred authenticity on accounts verified by the company - were removed last week as part of billionaire owner Elon Musk's push to boost revenue.

"For the curious, I'm not subscribed to Twitter Blue. I haven't given anyone my phone number," fantasy author Neil Gaiman wrote. British actor Ian McKellen said he isn't "paying for the 'honor'." Even the Auschwitz-Birkenau State Museum, which also received the blue mark, sought to clarify that it has "never subscribed and paid" for the service.

For the curious, I'm not subscribed to Twitter Blue. I haven't given anyone my phone number. What a sad, muddled place this has become. pic.twitter.com/Ju125xyoUx

— Neil Gaiman (@neilhimself) April 23, 2023

Twitter has drawn fire for shifting policies as well as a series of outages since Musk took over the platform for $44 billion and fired many of its staff.

Users were quick to speculate on whether the label was automatically provided to accounts that cleared a million subscribers. But there appeared to be key exceptions, with the profiles of stars like actor Ryan Reynolds still missing a blue tick he once held, despite having more than 21 million followers.

More bewilderment was in store after people noticed that dead personalities' accounts also sported the label, such as celebrity chef Anthony Bourdain and National Basketball Association player Kobe Bryant. Bourdain died in 2018 and Bryant in 2020. 

After two days our account got the blue tick back. It seems it has something to do with '1M+ followers' accounts changes made by Twitter.

Yet, we seem obliged to clarify that the Memorial never subscribed and paid for the Twitter Blue as it might be implied. pic.twitter.com/dyXPlSzEas

— Auschwitz Memorial (@AuschwitzMuseum) April 23, 2023

Others were angered by the addition of blue ticks for profiles of people such as prominent journalist and columnist Jamal Khashoggi, who was murdered in 2018. The account of former Japanese prime minister Shinzo Abe, who was assassinated last year, also received the verified label. None of the profiles appeared to be active.

This is obscene pic.twitter.com/Fgk4KuZqIH

— Mohamad Bazzi (@BazziNYU) April 23, 2023

Some found humor in the situation. "I can only assume this is a gift for all the bath pics over the years," wrote British comedian Ricky Gervais.

Another controversial change was the removal of labels describing news organizations as government-funded or state-affiliated, after weeks of sparring between Musk and organizations like the British Broadcasting Corp. and National Public Radio. The move has come under additional scrutiny after all labels got dropped for Chinese state media like the Xinhua News Agency, or Russian government-funded RT, which have been accused of peddling disinformation in the past. Both of their main accounts now have the Twitter Blue marks as well.

Twitter, which no longer has a communications team, did not specifically respond to a request for comment. The platform has also alienated advertisers now required to pay for verification or reach a minimum monthly spend on ads.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)