An image of a battered woman in a tight-fitting gold and white dress has triggered a social media storm in abuse-ridden South Africa and around the world.
The picture was published in local newspapers as part of a Salvation Army campaign highlighting the scourge of the abuse of women in South Africa.
The church group's advert shows a blonde woman wearing a copy of the dress that recently generated a massive online debate as to whether it was white and gold or black and blue.
The caption reads "Why is it so hard to see black and blue?... One in six women are victims of abuse. Stop abuse against women."
The Salvation Army website said that within a few hours of its publication more than 16 million people had seen it via online media.
Although the message struck a chord among many in a country with one of the highest cases of domestic violence, others were dismissive.
"Still looks gold to me" wrote @nacran.
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