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This Article is From Apr 08, 2015

Twitter Stocks Surge on Google's Rumoured Takeover Bid

Twitter Stocks Surge on Google's Rumoured Takeover Bid
The logo of social networking website Twitter
Washington, United States:

Amid fresh rumours that Google may launch a takeover bid for Twitter, the micro-blogging site added over $1 billion to its market capitalisation on Tuesday amid heavy buying.

Two companies are believed to have contacted Twitter with "serious" interest, with Google identified as one of those firms, media reports said.

The micro-blogging site has reportedly hired Goldman Sachs as an adviser to spurn the advances.

Twitter, the 10-year-old social networking giant, has a market capitalisation of more than $34 billion with 288 million monthly active users.

Google has a $60 billion cash pile and according to analysts, it has reportedly struggled so far in the social media arena when compared to Facebook.

"Like Microsoft was threatened by Google, Google is threatened by Facebook which is doing a better job than any other internet company of competing with Google for user attention and ad revenues," stated a report.

Google launched its own social network Google+ in 2011 but it is said to be miles behind Facebook in terms of user share and popularity.

Rumours that Google is interested in buying Twitter are in the circulation for years and reports suggested that executives of both companies had held talks in 2011, Telegraph reported.