Washington: This year's US presidential election campaigns are breaking new ground not only for the tone of their messages but for how hard they're trying to get Americans to listen to them.
The volume of television advertising since January 2015 is up 122 percent from the same period four years ago, according to a new study by the Wesleyan Media Project released Thursday.
Presidential campaigns and outside groups have spent a total of $408 million on 480,000 ad airings compared with $120 million on fewer than 220,000 advertisements by this point in 2012.
Republican campaigns are airing ads at a volume of 80 percent more than four years ago, the report says.
This time, Democratic presidential candidate Bernie Sanders has been promoted by the highest number of ads, nearly 125,000.
While more than 98 percent of Democratic Party spending was by the campaigns themselves, some 76 percent in the GOP race has come from outside groups, many of them so-called super PACs supporting single candidates, the study said.
"One remarkable aspect of this campaign is that the candidates who benefited from the most advertising did not necessarily fare well in the race," Wesleyan Media Project co-director Travis Ridout said in a statement. "Trump managed to become the presumptive Republican nominee in spite of being out-advertised. One reason for this is his amazing ability to attract free media."
Trump -- whose campaign has paid for all advertising promoting him -- was sixth, behind both Democrats and former presidential candidates Marco Rubio, Ted Cruz and Bush.
Anti-Trump groups have aired around 17,000 ads.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
The volume of television advertising since January 2015 is up 122 percent from the same period four years ago, according to a new study by the Wesleyan Media Project released Thursday.
Presidential campaigns and outside groups have spent a total of $408 million on 480,000 ad airings compared with $120 million on fewer than 220,000 advertisements by this point in 2012.
Republican campaigns are airing ads at a volume of 80 percent more than four years ago, the report says.
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This time, Democratic presidential candidate Bernie Sanders has been promoted by the highest number of ads, nearly 125,000.
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While more than 98 percent of Democratic Party spending was by the campaigns themselves, some 76 percent in the GOP race has come from outside groups, many of them so-called super PACs supporting single candidates, the study said.
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"One remarkable aspect of this campaign is that the candidates who benefited from the most advertising did not necessarily fare well in the race," Wesleyan Media Project co-director Travis Ridout said in a statement. "Trump managed to become the presumptive Republican nominee in spite of being out-advertised. One reason for this is his amazing ability to attract free media."
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Trump -- whose campaign has paid for all advertising promoting him -- was sixth, behind both Democrats and former presidential candidates Marco Rubio, Ted Cruz and Bush.
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Anti-Trump groups have aired around 17,000 ads.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
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