Walmart's first logo update in 17 years is garnering significant online attention, though it may not be the kind the retail giant anticipated. The redesign, which the company describes as a modernisation grounded in tradition, includes a bolder font, a richer blue background, and a "more energised" yellow spark icon.
Speaking about the change, William White, the senior vice president and chief marketing officer of Walmart US, said in a press statement: "This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and longstanding commitment to serve our customers of today and tomorrow."
The internet, especially X (formerly Twitter), is awash with memes and jokes about the new logo
A user commented, "Some consulting firm fleeced them for $500M for this."
Some consulting firm fleeced them for $500M for this.
— Spencer Hakimian (@SpencerHakimian) January 13, 2025
Another user wrote, "Breaking: Walmart spends millions to shift their logo's shade by one hex code. Innovation at its finest."
Breaking: Walmart spends millions to shift their logo's shade by one hex code. Innovation at its finest. 🛒💸
— Kentucky Kernels Of Truth (@TrackDaddyKy) January 13, 2025
How much do you think they paid for this? $1M? $10M? $100M?
— Kody Nordquist (@KodyNordquist) January 13, 2025
The third user asked on X, "How much do you think they paid for this? $1M? $10M? $100M?"
The fourth user wrote, " Did Walmart release a new logo or a vision test? Just asking."
Did Walmart release a new logo or a vision test? 🤔
— ♥️🌷Mariel Schaab 🇦🇷 🇳🇱 Coach4Expats (@MarieSchaab) January 14, 2025
Just asking 😂 pic.twitter.com/L2iW10esvA
Walmart just unveiled their new logo. It looks the fucking same. pic.twitter.com/UwoQDX4Ij9
— Tiffany Fong (@TiffanyFong_) January 13, 2025
The fifth user wrote, "Walmart just unveiled their new logo. It looks the f****** same."
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